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The internet changed the face of the music world, storming in like a hurricane and leaving devastation in its wake. Some argue that the music industry should have seen it coming and adapted sooner, while others say it was a slight touch of arrogance, believing that their business model could not be affected. Below is a look at how two of the main players in the industry have been affected, positively or negatively, with the introduction of the World Wide Web, and how the internet changed their once so lucrative business model.
Music is a universal language that can be appreciated by anyone that can hear it. You took your love of music to the next level by setting up shop as a retailer of musical instruments and sheet music, but you would like more traffic to your store. Promotional gifts that are imprinted with the information of your organization can bring about more awareness of your shop and serve as a reminder to your customers that you value their business. |